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SUSTAINABILITY – THE 69 WAY
Style with soul. Fashion with responsibility.
Q1: “Is this real gold or silver?”
No — and here’s why that’s a good thing.
We don’t use precious metals because our mission is to make bold, expressive design accessible — without the price or pressure of real gold. What you get is high-quality, long-lasting fashion jewelry made with durable plating, handpicked stones, and materials like resin, pearls, wood, and leather — all tested for strength and safety.
Q2: Is your packaging eco-friendly or just fancy?
Both. Every box, pouch, and wrap is designed to feel luxurious — and leave a lighter footprint. We use recyclable materials, minimal plastics, and reusable pouches because unboxing should feel special and sustainable.
Q3: I’ve seen beautiful products before… but they don’t last. Will yours?
We’ve built every piece to prove that wrong. From brunch to the boardroom, our jewelry is made to move with you. Each piece is crafted to stay bold, stay strong, and stay beautiful — wear after wear.
